Fiji Unfiltered: Island nation becomes first country to join BeReal
Fiji has become the first country to join BeReal by launching its own account on the popular social media app.
Smart thinking + straight talking brought to you by 
AuthorNZ Marketing Team
Finalists for the 2022 TVNZ-NZ Marketing Awards announced
The organisers of the TVNZ-NZ Marketing Awards, NZ Marketing magazine and NZ Marketing Association, are thrilled to announce this year’s finalists after the completion of round one judging.
The role of trust in Kiwi spending
Trust is a leading factor when it comes to New Zealanders purchasing decisions, a recent Adobe study has found. So, what can brands learn from this to ensure they retain trust and respect their customers’ data preferences?
TRA and ThinkTV team up to find Kiwis’ favourite TV ads
New Zealand’s favourite ads are in the spotlight thanks to a strategic partnership between leading insight and research agency TRA and industry body ThinkTV.
NZ Marketing State of Media 2022 Survey
Take part in our State of Media 2022 Survey in partnership with Together NZ. Coming soon to NZ Marketing Online.
The MA Accelerator
Marketing Association is introducing a new programme designed to support emerging marketing leaders to hone their skills before making their big step into a head role in the marketing.
Businesses must evolve campaigns to suit current market – Toluna
With the cost of living in New Zealand rising, and Kiwis tightening their purse strings, businesses need to ensure their marketing campaigns focus on value for money says market research company Toluna New Zealand.
NZ Marketing Map of Adland 2022
In the March/April 2022 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.
Permission to personalise: Safeguarding your social media strategy
Targeting individuals through social media is a strategy marketers are increasingly good at – and one that pays off. But with privacy concerns and the need to remain relevant in a crowded market ever present, content producers can’t simply rest on the data. So, we engage social media experts to ask what makes for a winning strategy and discover insights from brands realising the results.
A toast to 40 and customer-led retail marketing
Not many brands reach 40 years old, particularly within the liquor category. However, last September, Liquorland celebrates four decades of retail, which it says wouldn’t be possible without always putting the customer first.