Best Emerging Business/New Brand 2021
Before the seltzer category had even made its way to New Zealand shores, DB Breweries were one step ahead.
AuthorNZ Marketing Team
Retail 2021 – sponsored by The Radio Bureau
A perfect marriage between creativity, customer data and media technology – Woolworths delivered on its online shopping promises.
Best Marketing Communications Strategy 2021 – sponsored by NZME
With flagging sponsorship attribution, ASB needed to improve its market position. So, ASB gave away the National rugby team.
New Zealand companies leaving money on the table due to poor customer experiences
Three quarters of New Zealanders say they are dissatisfied with their experiences as customers, according to the Qualtrics 2022 Global Consumer Trends study recently launched.
Horse’s Mouth: Megan Clark Cook of Wunderman Thompson
Wunderman Thompson is a leading creative agency specialising in building personalised connections and enduring relationships through advertising, digital and experiences.
Lifting the Lid on Creative Wellington
Home to the central government, a thriving film industry, the Royal New Zealand Ballet, two universities and a more than generous distribution of incredibly steep hills, Te Whanganui-a-Tara has built a reputation as the heart of New Zealand’s creativity.
Behind the Scenes with Trustpower and Art & Industry’s ‘Lost and Found’
With the belief that emotional brand advertising should sit at the heart of a successful long-term marketing campaign, Trustpower and Art & Industry set out to create a strong, emotional story that people would really feel.
2021 TVNZ-NZ Marketing Awards Goes Virtual
The Awards – now in its 30th year – will therefore go ahead as a Virtual Event on December 2. This will be streamed via NZ Marketing Awards – New Zealand Marketing Magazine, at 12pm.
Brand Strategy Quick-Fire with Kirsten Ogden
At its simplest and most powerful, Kirsten Ogden of Woods Agency says brand strategy is the acknowledgement that you’re in a relationship with your customer. Here, she explains how marketers should be working with their agency partners to grow this relationship.
Content Marketing the Way of the Future for Kiwi Publishers
Content marketing is an increasingly important revenue generator for New Zealand magazine publishers, this according to an informal Magazine Publishers Association survey. It also has the potential to give marketers greater access to audiences with significantly less output.