Three quarters of New Zealanders say they are dissatisfied with their experiences as customers, according to the Qualtrics 2022 Global Consumer Trends study recently launched.
Wunderman Thompson is a leading creative agency specialising in building personalised connections and enduring relationships through advertising, digital and experiences.
Home to the central government, a thriving film industry, the Royal New Zealand Ballet, two universities and a more than generous distribution of incredibly steep hills, Te Whanganui-a-Tara has built a reputation as the heart of New Zealand’s creativity.
With the belief that emotional brand advertising should sit at the heart of a successful long-term marketing campaign, Trustpower and Art & Industry set out to create a strong, emotional story that people would really feel.
The Awards – now in its 30th year – will therefore go ahead as a Virtual Event on December 2. This will be streamed via NZ Marketing Awards – New Zealand Marketing Magazine, at 12pm.
At its simplest and most powerful, Kirsten Ogden of Woods Agency says brand strategy is the acknowledgement that you’re in a relationship with your customer. Here, she explains how marketers should be working with their agency partners to grow this relationship.
Content marketing is an increasingly important revenue generator for New Zealand magazine publishers, this according to an informal Magazine Publishers Association survey. It also has the potential to give marketers greater access to audiences with significantly less output.
Tourism New Zealand has taken out Brand of the Year at this year’s Asia Pacific Effies.
Kiwi consumers shared with NZ Marketing and Toluna why loyalty programmes matter most to them and where they find value in subscribing to them.
NZ Marketing and Toluna have teamed up to bring you insights from Kiwi consumers on their privacy and personal data-sharing concerns, and what this means for your marketing.