The MA Accelerator
Marketing Association is introducing a new programme designed to support emerging marketing leaders to hone their skills before making their big step into a head role in the marketing.
AuthorNZ Marketing Team
Businesses must evolve campaigns to suit current market – Toluna
With the cost of living in New Zealand rising, and Kiwis tightening their purse strings, businesses need to ensure their marketing campaigns focus on value for money says market research company Toluna New Zealand.
NZ Marketing Map of Adland 2022
In the March/April 2022 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.
Permission to personalise: Safeguarding your social media strategy
Targeting individuals through social media is a strategy marketers are increasingly good at – and one that pays off. But with privacy concerns and the need to remain relevant in a crowded market ever present, content producers can’t simply rest on the data. So, we engage social media experts to ask what makes for a winning strategy and discover insights from brands realising the results.
A toast to 40 and customer-led retail marketing
Not many brands reach 40 years old, particularly within the liquor category. However, last September, Liquorland celebrates four decades of retail, which it says wouldn’t be possible without always putting the customer first.
Annemarie Browne of Lotto NZ
After winning Marketer of the Year at the 2020 TVNZ-NZ Marketing Awards a year ago, Annemarie Browne reflects on marketing in a pandemic, embracing
the needs of customers and tapping into emotion with ‘Imagine’.
David Owen of oOh!media
Out-of-home outfit oOh!media is taking its smarts to the next level with the appointment of a new Research & Insights Director. Tasked with understanding the evolution of oOh!media’s consumers, the former Research Manager at TVNZ talks up the strengths of the sector and shares how he’s helping marketers overcome its challenges.
A world made better through creativity and data
We talked to EightyOne Managing Director Matt West about how Wellington’s largest independent agency is using good data and super creativity to change the world.
Is your brand fit for the future?
By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna’s Regional Director Stephen Walker explains how his company is helping brands explore tomorrow, now.
Crumbling Cookies
In January 2020 Google announced that third-party cookies would be phased out and by 2022/3 would no longer be available for companies to use. NZ Marketing spoke to the team at Together to get their take on what this means for marketers.