NZ Marketing Team, Author at New Zealand Marketing Magazine

Disrupting the pet food sector with the power of packaging

Design agency Pink Pony Creative dares to be different as highlighted in a recent branding project for raw dog treat company DoPaw.

The 2023 TVNZ-NZ Marketing Awards night is rapidly approaching and is shaping up to be an unforgettable night of honouring excellence.

An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.

Founder of Absolute Analytics Mark McKenzie speaks about his recently released book titled Your Data is F**ked: For Marketers.

Leonie Titshall, Founder and Director of Rapport Group, explores what makes loyalty and reward programmes so successful.

In the fast-paced world of B2B marketing, data specialist agency engaging emerges as a dynamic powerhouse, filling a gap in the market.

ANZ brands will lead the next wave of global CX innovation as consumer expectations grow, according to new research from Adobe.

Partnering up with TRA, NZ Marketing looks are the insights into the nature of working relationship between agencies and marketers.

Statistics share what advertising spends and trends look like over the past five years since 2018 across each quarter.

Acclaimed ad industry creative Anne Bothroyd talks Yorkshire food staples, tight budgets and the Ukraine.