Three famous logo redesign fails… and a great local success
Logo redesign can be controversial, but it’s rare for brands to reverse course. Here are three prominent rebrands that went horribly wrong, and a Kiwi hit.
AuthorNiko Kloeten
How marketers can thrive in 2025
‘Survive to 2025’ is so last year. With economic green shoots emerging, NZ Marketing magazine looks at how marketers can thrive in 2025.
Lessons from the Jaguar rebrand
Everyone had an opinion about the new Jaguar logo. Kiwi design experts have their say on what local brands can learn from it.
Clever marketing takes Kiwi brands global
From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.
Market your way to recovery
New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.
How can retail raise the bar in real life?
Consumer spending is down with, ramping up the competition within the industry, leaving retailers to take a new look at its approach.
The rise of retail media
In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.
Grassroots connections
One in seven Kiwis live rurally, so how can brands tap into this market and make it worth it? Niko Kloeten investigates.
Making the most of it
Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.
Savvy spending, savvier marketing
New Zealand is in a cost-of-living crisis, so what can brands do when Kiwis are holding on to their wallets tightly.