Niko Kloeten, Author at New Zealand Marketing magazine

Understanding customers is Macca’s secret sauce

McDonald’s has given us many iconic moments. NZ marketing director Luke Rive gives us a taste of what’s on the menu for 2025.

‘Survive to 2025’ is so last year. With economic green shoots emerging, NZ Marketing magazine looks at how marketers can thrive in 2025.

Everyone had an opinion about the new Jaguar logo. Kiwi design experts have their say on what local brands can learn from it.

With Costco open and Ikea on the way, what does their arrival mean for local retailers, and will more global brands follow?

From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.

New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.

Consumer spending is down with, ramping up the competition within the industry, leaving retailers to take a new look at its approach.

In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.

One in seven Kiwis live rurally, so how can brands tap into this market and make it worth it? Niko Kloeten investigates.

Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.