Niko Kloeten, Author at New Zealand Marketing magazine

Lessons from the Jaguar rebrand

Everyone had an opinion about the new Jaguar logo. Kiwi design experts have their say on what local brands can learn from it.

With Costco open and Ikea on the way, what does their arrival mean for local retailers, and will more global brands follow?

From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.

New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.

Consumer spending is down with, ramping up the competition within the industry, leaving retailers to take a new look at its approach.

In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.

One in seven Kiwis live rurally, so how can brands tap into this market and make it worth it? Niko Kloeten investigates.

Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.

New Zealand is in a cost of living crisis, so what can brands do when Kiwis are holding on to their wallets tightly.

Gallagher Group’s CMO Merv Williams sits down with NZ Marketing to talk about working against global giants.