Bernadette Basagre, Author at New Zealand Marketing Magazine

Fighting Fragmentation: How to avoid data silos and see the bigger picture

With audiences being faced with more choice than ever before, we unpack what MarTech marketers can employ to overcome fragmentation.

This issue includes an expose on the local video on demand and streaming industry along with a look into destination marketing and more.

Be innovative, be a trailblazer and stand out from the crowd. Young marketer Kelly Walsh speaks about her leap into marketing.

With technology racing ahead and the pandemic changing consumer behaviour, we hear from industry experts about what’s trending in MarTech.

The marketing landscape is on the precipice of change as technology and the way audiences consume media evolves at an astounding rate.

David Nothling-Demmer chats with industry players about what CX excellence looks like and how to delight customers at every touchpoint.

As first-party data becomes increasingly valuable, we look at a different way of harnessing customer loyalty.

The retail industry is invited to the RX Group Breakfast Briefing on November 1, to learn and share insights on the new face of retail and CX.

Privacy on the internet is of ongoing concern. David Nothling-Demmer speaks to Google’s Jessica Martin, about a privacy conscious eco-system.

This issue puts a spotlight on MarTech and how these technologies can be utilised to give insight into what customers really want.