Are we marketing ourselves into a digital corner?
Hamish Smith of PrettyGood shares how SMEs became addicted to tech giants and why a balanced media mix is better for business and Aotearoa.
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A collection of online exclusive news stories and features published on NZ Marketing’s website. Check back regularly to see any stories you might have missed.
Top Dogs of Marketing: Teddy from Thinkerbell
Who’s a good boy? This week it’s Teddy, Chief Stinker at Thinkerbell Aotearoa.
Top Dogs of Marketing: Otto from Alexanders
Happy fluffy Friday! This week we meet Otto, Welcome Officer at digital marketing agency Alexanders.
NZ marketers are losing confidence, but that might be a good thing
Joseph McCarthy from Pipeline360 shares lessons that NZ marketers could learn from their high-performing global peers.
Top Dogs of Marketing: Bear from Reach
Happy fluffy Friday! This week, Top Dogs of Marketing meets Bear, Head of Security at marketing agency Reach.
Top Dogs of Marketing: the crew at Phantom Billstickers
Happy fluffy Friday! This week, Top Dogs of Marketing meets the crew from Phantom Billstickers: Missy, Obi, Tracey, Friday and Sage.
Dry July and the rise of the hybrid drinking in Aotearoa
Veronica Shale, campaign director of Dry July, says sobriety and hybrid drinking habits are becoming mainstream here in Aotearoa.
Beyond tomorrow: how AI is reshaping marketing today
Caroline Rainsford, Google New Zealand Country Director, is a speaker at Digital Day Out 2025. NZ Marketing brings you this exclusive version of her keynote address.
Inside PH Digital’s Market Report: June 2025
Shoppers are back – but now what? PH Digital’s June Market Report breaks down the results for Q2 2025 and looks ahead to Q3.
Top Dogs of Marketing: Louis from the Marketing Association
Happy fluffy Friday! This week, Top Dogs of Marketing meets Louis from the Marketing Association – possibly the most cuddled dog in Auckland.