Brand and pop culture wrapped for 2024
Move over Spotify Wrapped, we want to know what the biggest brand and pop culture moments are and that is all thanks to Tracksuit.
Online exclusive
A collection of online exclusive news stories and features published on NZ Marketing’s website. Check back regularly to see any stories you might have missed.
Pinterest reveals its predicted trends for 2025
Considered a cheat sheet for brands, Pinterest reveals its predicted trends list for 2025. Watch out there is a lot of pickles.
Back to the future: the return of the advertising commission model
Harry Dalton, founder of Academy Agency, announced via Instagram on November 13 that his agency would be swapping from monthly package deals to a commission model.
Collaboration, vision and hope
Head of Planning at global creative company, VML, tells us everything we need to know from North America’s Social Marketing Conference in Florida.
The client-side guide to managing stakeholders during your next branding project
Working with clients can sometimes be tough, so here is your guide on how to manage stakeholders during branding projects.
Can brand and performance marketing be friends?
To end the debate, TikTok and Tracksuit came together to prove that brand marketing and performance marketing can indeed, be friends.
This is an international stick-up
Robin McDonnell of Phantom Billstickers writes about his experience heading to Hong Kong for the 2024 World Out of Home Congress.
2024 Marketer of the Future finalist – Sophie Jordan
After writing letters to CMOs she wanted to work for, Sophie Jordan heard back from one of them and has never looked back since.
2024 Marketer of the Future finalist – Jessica Schnell
She loves animals, sports and agriculture, but most importantly she loves chocolate, and that is how Jessica Schnell is the Marketing Assistant at Whittakers.
2024 Marketer of the Future finalist – Ceejay Rodrigues
Ceejay Rodrigues found out he was named a finalist at the 2024 YouTube NZ Marketing Awards via a Teams message, and this is how he got here.