July 2026 month in media
Every month, the Together team highlights five media stories and one media idea they love. July showed the lasting power of sport and cinema.
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Online exclusive
A collection of online exclusive news stories and features published on NZ Marketing’s website. Check back regularly to see any stories you might have missed.
Support through life’s defining moments: Publicis Groupe NZ’s commitment to staff
Life’s biggest moments don’t arrive on a schedule. Publicis Groupe NZ shares how it supports staff through all of those various stages.
Why most creative agencies don’t last (and what Insight Creative did differently)
Insight Creative founder Mike Tisdall discusses what his agency did to achieve longevity as it celebrates its 50th birthday this year.
‘You don’t have to be the cleverest person in the room’ – Q+A with John Mescall
Dentsu’s John Mescall discusses why knowing how humans operate is more important than being the cleverest person in the room.
Lumo to launch Aotearoa’s largest billboard this November
Lumo Digital Outdoor is set to launch Aotearoa’s largest roadside landscape digital billboard on November 2.
Together and Lumo’s new Cupra campaign is a 3D billboard first
Together and Lumo have brought to life a 3D motion campaign for Cupra in Auckland.
Fame has a PR problem
Why are so many PR people wary about brand fame? One Plus One senior account executive Kate Yule says it’s time to rethink the F-word.
Welcome to the advertising zoo: animals are everywhere
All of a sudden, Aotearoa’s adverts are awash with animals. Furry and feathered mascots are nothing new, but why are brands joining the flock?
June 2026 month in media
Every month, the Together team highlights five media stories and one media idea they love. June 2026 was a month for sharper audience strategy.
50 years forward: Insight Creative on what matters most
After 50 years in business, founder Mike Tisdall’s advice is simple: do the right work for the right reasons and keep learning.