Tūhura Otago Museum marketing team wins at Business South Awards 2025
Tūhura Otago Museum’s marketing team has won Marketing Team of the Year for putting Ōtepoti Dunedin on the global map.
Online exclusive
A collection of online exclusive news stories and features published on NZ Marketing’s website. Check back regularly to see any stories you might have missed.
Out of home moves from awareness channel to dynamic canvas
Kaitlin Mitchell of MBM explores how digital innovation is transforming out-of-home media into an interactive, responsive storytelling canvas.
Effectiveness above everything: reflections on the 2025 Effie Awards Aotearoa
This year’s winners show that the most effective campaigns blend fresh strategy, unexpected creativity and results that speak for themselves.
Google launches AI marketing tool Pomelli
Google Labs and DeepMind have launched Pomelli, an AI marketing tool that creates on-brand content in three steps.
October’s month in media
Each month, Together highlights five standout media stories from New Zealand and beyond. October was a month of acceleration.
Inside PH Digital’s Market Report: September 2025
Steady orders and loyal customers signal opportunity to lift conversion, retention and order value through refinement.
Effie Awards Aotearoa: Why this year’s results matter
Effies convenor of judges Murray Streets says the awards are not about trophies, but about sharing insights on great marketing.
Original wins in the sea of sameness
Does your brand look like all the others? Adam Brami plays spot the difference with risk-averse creative and offers some tasty takeaways.
Life of a Taylor Swift fangirl
The day Taylor Swift fans have been waiting for is here: Life of a Showgirl, is out at last. We attend her masterclass in audience connection.
September’s Month in Media
Together brings you the Month in Media. September 2025 saw major moves in agentic payments, positive signs for local print and big steps in media measurement.