Forget AI v analogue – here’s how to crack brand video in 2026
In 2026, standout brand videos will move beyond flashy AI and trends, winning through strategy and storytelling, says Lou Harness.
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A collection of online exclusive news stories and features published on NZ Marketing’s website. Check back regularly to see any stories you might have missed.
We asked agency founders: tell us your story
Are you a founder? Tell us your story. NZ Marketing put the call out to agency founders across Aotearoa for a special collector’s issue.
Ditch cookie cutter media strategies and choose creativity
Baking gingerbread with her four-year-old who asked “why?” got Kyra Lyden of Spark Foundry NZ thinking about media strategies and creativity.
The marketing channel wellness brands are doubling down on
As the industry debates AI agents, synthetic creative and ever-smarter optimisation tools, wellness brands are quietly reinvesting elsewhere.
February 2026 month in media
Every month the Together team highlights five media stories that defined the month. February’s word of the month was momentum.
YouTube NZ Marketing Awards programme launches for 2026
The YouTube NZ Marketing Awards programme is kicking off for 2026 with the announcement of key dates and first sponsors.
How Subtle by Lumo was set in motion
As Subtle by Lumo opens a world of new possibilities to digital outdoor, Lumo CEO Phil Clemas talks to NZ Marketing about getting ‘gentle motion’ on screen.
The ‘trustfluence’ era
A rising credibility crisis sees trust as the new currency, says Thompson Spencer executive account director Molly Scott.
Mitre 10 lets Wonder Walk do the talking at Laneway Festival
Mitre 10’s Wonder Walk felt like stepping through a portal into another world where new sensory experiences await at every turn.
January 2026 month in media
Together’s January 2026 round-up of media stories highlights how interfaces consumers use to discover brands are changing rapidly.