December’s Month in Media
Together’s December 2025 round-up of media stories hints at what media planning needs to prepare for in 2026.
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A collection of online exclusive news stories and features published on NZ Marketing’s website. Check back regularly to see any stories you might have missed.
HelloFresh’s cold call case and the court of public opinion
HelloFresh’s recent fine for misleading customers struck a chord with Emily Hill – a reminder of how high the stakes of accountability are.
The man behind the midnight screenings: Rocky Horror Picture Show
Screening The Rocky Horror Picture Show at midnight took the film from flop to famous. But whose idea was it and why?
Inside Publicis Groupe’s new connected campus
Publicis Groupe Aotearoa has opened a new Sale Street office, uniting all its creative, media and digital agencies under one roof.
November’s month in media
It’s Together’s monthly round-up of media stories. November 2025 felt like a culmination of several themes that have dominated the year.
Tūhura Otago Museum marketing team wins at Business South Awards 2025
Tūhura Otago Museum’s marketing team has won Marketing Team of the Year for putting Ōtepoti Dunedin on the global map.
Out of home moves from awareness channel to dynamic canvas
Kaitlin Mitchell of MBM explores how digital innovation is transforming out-of-home media into an interactive, responsive storytelling canvas.
Effectiveness above everything: reflections on the 2025 Effie Awards Aotearoa
This year’s winners show that the most effective campaigns blend fresh strategy, unexpected creativity and results that speak for themselves.
Google launches AI marketing tool Pomelli
Google Labs and DeepMind have launched Pomelli, an AI marketing tool that creates on-brand content in three steps.
October’s month in media
Each month, Together highlights five standout media stories from New Zealand and beyond. October was a month of acceleration.