Modern PRs: the Swiss Army knives of storytelling
The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.
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issue 80
A collection of news stories and features that were published in NZ Marketing magazine issue 80, September-October 2024.
Mr Bates vs The Marketers?
Insights experts Carl Davidson and Duncan Stuart are back and this time, relating marketing to the British Post Office scandal.
In the mix
As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.
Seeking brand fame? Let earned do the heavy lifting
Thinkerbell’s Jessica Allison discusses the power of earned media to help your brand achieve more fame for less budget.
2024 Marketer of the Year finalist – Sarah Williams
After winning the Supreme Marketing Excellence Award in 2023, Sarah Williams is recognised and named as finalist for the 2024 Awards.
2024 Marketer of the Year finalist – James Kyd
James Kyd, Global Head of Brand Strategy at Xero is making his out-of-home strategy innovative, resulting in him being named a finalist for Marketer of the Year.
2024 Marketer of the Year finalist – Luke Rive
Luke Rive, Director of Marketing at McDonald’s is a finalist for the YouTube Marketing Awards because of how they utilised the app.
2024 Marketer of the Year finalist – Fee Cortis
After a transformative year for Blunt, Head of Marketing, Fee Cortis reflects on how the rebrand became award-winning, not just for Blunt, but for her as well.
2024 Marketer of the Year finalist – Katie Mills
When the media landscape is uncertain, Katie Mills of NZME is taking it upon herself to be innovative to make sure the media company is on top.
2024 Marketer of the Year finalist – Anna Tompkins
Successful in the US, Anna Tompkins is the Global Head of Marketing at Rhodes Pet Science and a finalist at the 2024 YouTube NZ Marketing Awards.