issue 80

Trying to bring back the Kiwiburger, McDonald’s took it upon itself to ride the retro wave to get Kiwis eating at the golden arches.

In an effort to get more people to consider a career in law enforcement, NZ Police tried a new and unique recruitment drive.

Children’s charity, Variety NZ has been supporting Kiwi kids for Christmas for years, which has led it to win Best Not-For-Profit Marketing Campaign in 2024.

Using its mascot Stu from Slingshot, the telco found it easier to get customers to switch SIM cards.

As the supermarket industry gets even more competitive with the introduction of Everyday Rewards, New World took out the big guns, the data.

NZ Post wanted to take back its customers that it lost to overseas ecommerce competitors.

February 29 happens every four years and Xero took the opportunity to take it and make it Sole Trader Thursday.

The NZ Mountain Safety Council is back at the awards and this time, for the innovative and smart Plan My Walk app.

For the 33rd year of Daffodil Day, ANZ wanted to make it more relatable and personable all thanks to the emcee, Dai Henwood.