One step beyond
Media agency PHD have been awarded a number of times in 2024, so how did they become this beast?
issue 80
A collection of news stories and features that were published in NZ Marketing magazine issue 80, September-October 2024.
The Publicis Connected Platform
Publicis Groupe talks to its culture, evolution and capability of its ‘connected platform’ model which is driving growth to New Zealand businesses and brands.
Feats from the Marketer of the Year 2024 finalists
oOh!media is proud to sponsor the Marketer of the Year category in the YouTube NZ Marketing Awards 2024. Meet this year’s finalists.
Q&A with Jason Paris, One CEO and Marketing Hall of Fame winner 2024
One NZ CEO Jason Paris – YouTube NZ Marketing Awards 2024 Hall of Fame inductee – on family, influences and advice for people starting out.
Best Use of Video Marketing Campaign Winner 2024
On a mission to give kids a safe experience with their first phones, the telco, 2degrees dedicated a music video just for them.
CX is about shared vision
Hyper Head of Strategy Bruce Gourley talks us through how a unified view of the channel will help deliver better experiences.
The changing face of our TV landscape
Warner Bros. Discovery’s Juliet Peterson on what it takes to succeed in today’s media landscape and what the future looks like.
Best Use of Content Marketing Campaign Winner 2024
Telco company 2degrees is working towards giving kids their first phone users safely and that meant disguising the message in phone boxes.
Mass reach as well as personalisation – why programmatic out-of-home is the ‘sweet spot’
Programmatic digital out-of-home brings myriad benefits to physical advertising, says Sandra Scott. She explains why it’s on the rise.
Best Retail & E-commerce Marketing Campaign Winner 2024
Trying to bring back the Kiwiburger, McDonald’s took it upon itself to ride the retro wave to get Kiwis eating at the golden arches.