A collection of news stories and articles featuring dentsu Aotearoa and dentsu Media. These pieces were published across NZ Marketing magazine’s print and online platforms.
As Air New Zealand looks to revive its business on the back of the pandemic, David Nothling-Demmer asks what it takes to get a (re)brand strategy off the ground and flying high. The airline’s General Manager Brand & Marketing Jeremy O’Brien has the answers…
Before the seltzer category had even made its way to New Zealand shores, DB Breweries were one step ahead.
A perfect marriage between creativity, customer data and media technology – Woolworths delivered on its online shopping promises.
With flagging sponsorship attribution, ASB needed to improve its market position. So, ASB gave away the National rugby team.
On Thursday afternoon, NZ Marketing magazine and the Marketing Association presented awards in 28 categories across sector, excellence and individual divisions at the 2021 TVNZ-NZ Marketing Awards.
At Meridian, generating clean energy from renewable sources and betterment of the environment is at the brand’s core. Yet the business knew it needed to connect with its agriculture customers in a more meaningful way, a way that would allow them to cut through the chatter.
Essano first launched into the NZ skincare industry with originality and promise. However, by 2019 with a drop in sales and a lack of brand recognition, it was time for a complete facelift.
How marketing leadership turned Meridian energy, one of New Zealand’s largest corporates, into a bold challenger brand championing renewable energy in the retail power market. […]
With suicide amongst our men a national tragedy, The Movember Foundation and New Zealand Rugby, with the help of BC&F Dentsu set out to disrupt the moment of silence tradition within sport.
