On July 28th the who’s who of Aotearoa’s retail marketing world gathered at The Cloud for the Future of Retail Marketing Conference.
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A collection of news stories and articles featuring dentsu Aotearoa and dentsu Media. These pieces were published across NZ Marketing magazine’s print and online platforms.
A new flight path
As Air New Zealand looks to revive its business on the back of the pandemic, David Nothling-Demmer asks what it takes to get a (re)brand strategy off the ground and flying high. The airline’s General Manager Brand & Marketing Jeremy O’Brien has the answers…
Best Emerging Business/New Brand 2021
Before the seltzer category had even made its way to New Zealand shores, DB Breweries were one step ahead.
Retail 2021 – sponsored by The Radio Bureau
A perfect marriage between creativity, customer data and media technology – Woolworths delivered on its online shopping promises.
Best Marketing Communications Strategy 2021 – sponsored by NZME
With flagging sponsorship attribution, ASB needed to improve its market position. So, ASB gave away the National rugby team.
Winners for the 2021 TVNZ-NZ Marketing Awards Announced via Virtual Show
On Thursday afternoon, NZ Marketing magazine and the Marketing Association presented awards in 28 categories across sector, excellence and individual divisions at the 2021 TVNZ-NZ Marketing Awards.
Agriculture 2021
At Meridian, generating clean energy from renewable sources and betterment of the environment is at the brand’s core. Yet the business knew it needed to connect with its agriculture customers in a more meaningful way, a way that would allow them to cut through the chatter.
Healthcare/Beauty 2021
Essano first launched into the NZ skincare industry with originality and promise. However, by 2019 with a drop in sales and a lack of brand recognition, it was time for a complete facelift.
Best Brand Transformation 2021
How marketing leadership turned Meridian energy, one of New Zealand’s largest corporates, into a bold challenger brand championing renewable energy in the retail power market. […]