How FreshChoice and Dentsu won Cannes silver for their pop-up supermarket in the bush
A pop-up supermarket aisle in the middle of the bush and the non-stop full noise of the Cannes Lions. They might seem like a Venn […]
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A collection of news stories and articles featuring dentsu Aotearoa and dentsu Media. These pieces were published across NZ Marketing magazine’s print and online platforms.
Savvy shoppers mean marketers must be even savvier
New Zealand is in a cost of living crisis, so what can brands do when Kiwis are holding on to their wallets tightly.
Measuring ROI in the digital era
There are now more tools for measuring the results of your marketing spend than ever, but which numbers should you be focusing on?
Marketing trend report: The rise of ‘integrity economics’
From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.
Marketing trend report: A game changer in the marketing world
From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.
Marketing 101 for SMEs
With 97 percent of businesses in NZ small-to-medium enterprises (SMEs), how can they get the most of their marketing with limited resources?
2024: The race to “identity resolution”
Managing Director of Media at dentsu talks “identity resolution” in 2024 in an era of third-party cookies depreciation.
Mobile advertising takes centre stage
We look at new developments in the mobile advertising space, including the impact of programmatic advertising.
Ad sector responds to climate emergency with launch of sustainability initiative
An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.
Q&A with dentsu ECD Anne Boothroyd
Acclaimed ad industry creative Anne Bothroyd talks Yorkshire food staples, tight budgets and the Ukraine.