Robots, pets and peanuts: What’s the future of retail marketing
The news from our Future of Retail Marketing Conference 2023, an eclectic collection of great minds, stories and enthusiasm for AI.
dentsu
A collection of news stories and articles featuring dentsu Aotearoa and dentsu Media. These pieces were published across NZ Marketing magazine’s print and online platforms.
dentsu’s Ian Hulme talks experience and design
Ian Hulme speaks on lessons he’s learnt and the best piece of career advice he’s ever received.
Advertising islands in the streaming services
As streaming services introduce ads, what does this mean for brands and how are local operators responding?
Excellence in Fast-Moving Consumer Goods Strategy 2022
To combat the decline of the Rangitikei Free Range Chicken line, Tegel NZ decided to stand out from the crowd.
Building ‘data relationships’ with Kiwis: From data haters to data lovers
Richard Pook, CPO at Dentsu Media ANZ, dives into Kiwis’ data-dubious nature and explores what brands can do to turn this around.
Preparing to push play on Netflix advertising
With the impending launch of Netflix advertising, dentsu Aotearoa is poised to help clients evaluate if this opportunity is right for them.
Striking while the climate’s hot: Tackling sustainability in marketing
Ayla Miller discovers how marketers can harness enthusiasm to make the planet a better place while also turning a profit.
What’s in-store for the future of retail?
Exploring the changing retail environment, dentsu Aotearoa’s Managing Director of Media, Richard Hale outlines the most significant changes to look out for.
