Become the best marketer you can be: Marketing Association has you covered for all your training needs.
Marketing is changing fast, and keeping up can feel like a full-time job. That’s where the Marketing Association’s Training Hub comes in. Led by industry experts, these sessions focus on real-world insights and hands-on learning, so you can apply what you learn immediately.
Think of it as your marketing upgrade, minus the confusing jargon and fluff.
We’re excited to announce our brand-new workshops for 2025! These workshops can be taken as part of your MA Professional Certification.
Locations for our workshops can include Auckland, Tauranga, Wellington, Christchurch, Queenstown and online.
Check them out and scan the QR code to start booking your spot.
Professional certifications
The Marketing Association offers three distinct professional certifications, each designed to cater to different stages of a marketer’s career. The focus is to provide practical knowledge and skills, ensuring participants are well prepared to meet the challenges of today’s dynamic marketing environment.
Core Skills Marketer
- This certification focuses on foundational marketing principles, ensuring participants grasp essential concepts such as market research, consumer behavior and basic marketing strategies.
- It’s ideal for individuals new to the marketing field or those seeking to solidify their understanding of core marketing functions.
Digital Marketer
- As the digital landscape continues to evolve, this certification equips marketers with the skills necessary to navigate and excel in online environments.
- The programme covers topics like social media marketing, search engine optimisation (SEO), content marketing and data analytics.
- It’s tailored for marketing professionals aiming to enhance their digital expertise or transition from traditional to digital marketing roles.
Strategic Marketer
Designed for experienced marketers, this advanced certification delves into strategic planning, brand management and leadership within the marketing domain.
Participants learn to develop and implement marketing strategies that align with overarching business objectives.
This certification is suited for professionals aspiring to leadership positions or those responsible for guiding their organisation’s marketing direction.
New workshops
Advanced AI
- What’s covered? Participants will learn to streamline workflows, personalise campaigns at scale and use cutting-edge AI tools for content creation, SEO and advertising.
- Who is it for? Perfect for marketing professionals looking to deepen their AI knowledge, enhance strategic skills and stay ahead in a competitive landscape. Ideal for those who have already attended our AI Meets Marketing workshop!
- Takeaways You’ll aquire practical strategies to automate tasks, optimise content distribution and boost decision-making with AI analytics, future-proofing your marketing.
Campaign and Project Management
- What’s covered? Strategic planning, project management methodologies, resource management and performance evaluation, tailored for marketers managing campaigns and projects.
- Who is it for? Ideal for marketing professionals responsible for overseeing campaigns and projects, seeking to enhance their management skills and strategic alignment.
- Takeaways Learn to set clear objectives, use effective project management tools, manage resources efficiently and continuously optimise campaign performance.
Essentials of Briefing Effective Marketing
- What’s covered? Learn to master crafting clear, concise briefs and conducting sessions that inspire collaborators to deliver exceptional work.
- Who is it for? Ideal for marketers seeking to improve their briefing skills to ensure successful collaboration and effective marketing outcomes.
- Takeaways Mastering briefing techniques will boost the clarity and impact of your marketing, leading to more efficient processes and successful campaigns.
Mastering Content Creation with AI-Powered Storytelling
- What’s covered? This workshop combines storytelling with AI tools, helping participants create engaging, scalable and personalised digital content.
- Who is it for? Marketers, business leaders and creatives eager to revolutionise their content creation by integrating AI into their storytelling processes.
- Takeaways Attendees will acquire the skills to harness AI for content creation, develop compelling brand narratives and stay competitive in the evolving digital landscape.
Customer Experience
- What’s covered? Key elements of a winning customer experience: building foundations, creating actionable plans, aligning tactics with objectives and measuring performance with a customer-centric focus.
- Who is it for? Suitable for marketers at any stage, business owners and professionals involved in customer interaction or decision-making regarding customer touchpoints.
- Takeaways Attendees will gain skills to design impactful customer experiences, apply them iteratively and drive business results through improved customer engagement.
Resilience in Marketing
- What’s covered? This workshop empowers marketing leaders with strategies to thrive, adapt and lead effectively in high-pressure environments.
- Who is it for? Senior marketing professionals and leaders aiming to enhance their resilience and strategic advantage in dynamic settings.
- Takeaways Effectively manage stress, transform setbacks into growth opportunities and drive strategic initiatives with confidence.
Influential Writing for Comms and Business
- What’s covered? Practical systems to enhance writing efficiency, strategic messaging, editing for clarity, persuasive techniques and best practices for professional communication.
- Who is it for? Communications and business professionals, especially those in B2B, tech, non-profit, financial, professional services and government sectors.
- Takeaways Participants will learn to craft clear, persuasive messages, boosting influence, saving time and strengthening stakeholder relationships.
This story was published in NZ Marketing magazine issue 82, March-April 2025. Why not subscribe? Get four issues a year delivered for just $50 if you autorenew. Essential marketing intelligence. Don’t miss it.
