The right career path
After an accidental segue into marketing while studying a Bachelor of Commerce at the University of Auckland, Alex Williams’ career has led to her becoming Digital Marketing Manager at Fonterra.
Profiles
A toast to 40 and customer-led retail marketing
Not many brands reach 40 years old, particularly within the liquor category. However, last September, Liquorland celebrates four decades of retail, which it says wouldn’t be possible without always putting the customer first.
Banking on the personal
As ANZ works towards understanding what drivers will ensure their customers’ banking and financial wellbeing needs are met, personalisation has become a key ingredient in a cultural change at the bank. David Nothling-Demmer spoke to General Manager of Marketing Matthew Pickering and Head of Customer Value Diana Van Nispen.
A new flight path
As Air New Zealand looks to revive its business on the back of the pandemic, David Nothling-Demmer asks what it takes to get a (re)brand strategy off the ground and flying high. The airline’s General Manager Brand & Marketing Jeremy O’Brien has the answers…
A world made better through creativity and data
We talked to EightyOne Managing Director Matt West about how Wellington’s largest independent agency is using good data and super creativity to change the world.
Making Waves: Up-&-comer Tom Raybould
Tom Raybould is just the right mix of creative and analytic for a career in radio. Mollie Edwards sits down with this up-and-comer for a discussion on the future of advertising and radio’s role in it.
Up-&-comer Jacqui Robins is Bang on Brand
Jacqui Robins is a creative spirit with a love for anything artistic. So, it’s no surprise that this Up & Comer helps tell the story of some of the country’s biggest, most creative media brands. She shares with Mollie Edwards her passion for radio and why she relishes the challenge of marketing in the media space.
Dial Up the Data: Up & Comer Vlad Petrovic
Crafting a cool customer experience is what Vlad Petrovic does well, and he does it with heaps of data. Mollie Edwards chats with this Up & Comer about why brands should be embracing data-driven tech to improve their marketing efforts.
Meet Olivia Robins, a Talented Brand Manager at Frucor Suntory
Wise beyond her years and passionate about her work at Frucor Suntory, Olivia Robins is a natural marketer – creative, strategic and highly analytical, whose smarts are only rivalled by her work ethic.
Marketing Powerhouse: Meridian’s Michael Healy
On the back of the 2020 TVNZ-NZ Marketing Awards, NZ Marketing chats to Michael Healy, CMO at Meridian Energy about what it takes to be an award-winning marketer, his work at the energy provider and how brands can better connect with Kiwis.