A world made better through creativity and data
We talked to EightyOne Managing Director Matt West about how Wellington’s largest independent agency is using good data and super creativity to change the world.
Profiles
Making Waves: Up-&-comer Tom Raybould
Tom Raybould is just the right mix of creative and analytic for a career in radio. Mollie Edwards sits down with this up-and-comer for a discussion on the future of advertising and radio’s role in it.
Up-&-comer Jacqui Robins is Bang on Brand
Jacqui Robins is a creative spirit with a love for anything artistic. So, it’s no surprise that this Up & Comer helps tell the story of some of the country’s biggest, most creative media brands. She shares with Mollie Edwards her passion for radio and why she relishes the challenge of marketing in the media space.
Dial Up the Data: Up & Comer Vlad Petrovic
Crafting a cool customer experience is what Vlad Petrovic does well, and he does it with heaps of data. Mollie Edwards chats with this Up & Comer about why brands should be embracing data-driven tech to improve their marketing efforts.
Meet Olivia Robins, a Talented Brand Manager at Frucor Suntory
Wise beyond her years and passionate about her work at Frucor Suntory, Olivia Robins is a natural marketer – creative, strategic and highly analytical, whose smarts are only rivalled by her work ethic.
Marketing Powerhouse: Meridian’s Michael Healy
On the back of the 2020 TVNZ-NZ Marketing Awards, NZ Marketing chats to Michael Healy, CMO at Meridian Energy about what it takes to be an award-winning marketer, his work at the energy provider and how brands can better connect with Kiwis.
Helen Flannery: Marketing New Zealand Police Style
Helen Flannery has worked for New Zealand Police for the past five years. At the forefront of developing the NZ Police brand, she was a finalist in the 2020 TVNZ-NZ Marketing Awards, Marketer of the Year category. She talks to NZ Marketing about marketing’s power to make a difference.
Barend van der Maas on Customer Loyalty and Data-Driven Marketing
Former Head of Digital Subscriptions & Loyalty at Stuff, (now Global Customer Value Program Manager at Philips Healthcare), Barend van der Maas chats loyalty programmes and the importance of driving digital.
Izis Weatherhead: Building the BK Brand
From tax law to ‘selling’ burgers, 2020 TVNZ-NZ Marketing Awards Young Marketer of the Year Finalist Izis Weatherhead is helping global fast food giant Burger King reach new customers. She sits down with NZ Marketing to share her thoughts on big brand marketing and her aspirations for the future.
The Sound of Success: Reinventing Rhythm & Vines
Head of marketing and partnerships at Rhythm & Vines Kyle Bell shares his insight into promoting one of New Zealand’s most successful festivals and what he thinks it takes to excel in the field.