Marketer of the Year finalist 2022 – Angela Irwin
Angela Irwin, General Manager Marketing and Communications for Tegel Foods Ltd, shares how marketing allows her to unleash her creative side.
Profiles
Marketer of the Year finalist 2022 – Angela Blair
Marketer of the Year 2022 finalist Angela Blair reflects on her career so far, and what she’s learnt working across iconic global brands.
Young Marketer of the Year finalist 2022 – Sidney McNamara
Young Marketer of Year finalist for 2022 Sidney McNamara discusses her love of marketing and how to thrive in the industry.
Young Marketer of the Year finalist 2022 – Hannah McLean
Hannah McLean attributes her success in marketing to finding her own way and distancing herself from traditional styles taught at university.
Lotto NZ CMO reflects on meaningful marketing and making the prestigious Asia-Pacific Power List
Annemarie Browne, Lotto NZ’s Chief Marketing Officer, reflects on joining the region’s top marketers on the Asia-Pacific Power List 2022.
New talent ready to ‘reactivate’ Public Trust
New Marketing and Digital GM at the Public Trust, Lyndsey Francis, is looking forward to building the future of a brand that has played an important role in Kiwis lives for nearly 150 years.
The right career path
After an accidental segue into marketing while studying a Bachelor of Commerce at the University of Auckland, Alex Williams’ career has led to her becoming Digital Marketing Manager at Fonterra.
A toast to 40 and customer-led retail marketing
Not many brands reach 40 years old, particularly within the liquor category. However, last September, Liquorland celebrates four decades of retail, which it says wouldn’t be possible without always putting the customer first.
Banking on the personal
As ANZ works towards understanding what drivers will ensure their customers’ banking and financial wellbeing needs are met, personalisation has become a key ingredient in a cultural change at the bank. David Nothling-Demmer spoke to General Manager of Marketing Matthew Pickering and Head of Customer Value Diana Van Nispen.
A new flight path
As Air New Zealand looks to revive its business on the back of the pandemic, David Nothling-Demmer asks what it takes to get a (re)brand strategy off the ground and flying high. The airline’s General Manager Brand & Marketing Jeremy O’Brien has the answers…