How brands can take customers from search bar to shopping basket
While online experiences play a central role in retail media, Samantha Osborne says the omnichannel approach still works best.
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Media
A collection of media stories and features published in NZ Marketing magazine. This section is sponsored by Together, NZ’s largest independent media agency.
Dylan Schwartz on what makes great video
Dylan Schwartz, managing director at Toast Creative, on filming in the mountains and what makes great video.
AI-driven marketing starts with infrastructure
As generative AI reshapes the ecosystem, infrastructure is marketing’s next advantage, says Suraj Barnawal from Together.
March 2026 month in media
In March, the Together team highlights key media stories and one standout campaign, covering attention, readership shifts and AI risks.
Forget AI v analogue – here’s how to crack brand video in 2026
In 2026, standout brand videos will move beyond flashy AI and trends, winning through strategy and storytelling, says Lou Harness.
February 2026 month in media
Every month the Together team highlights five media stories that defined the month. February’s word of the month was momentum.
January 2026 month in media
Together’s January 2026 round-up of media stories highlights how interfaces consumers use to discover brands are changing rapidly.
How to win on LinkedIn
LinkedIn works, as long as you’re not using it like it’s 2022. LinkedIn and social selling specialist Kate Nankivell has tips for success.
Why ‘responsible media’ must unify brand safety, suitability and sustainability
Sarah Vosloo, head of digital performance at Spark Foundry NZ, on why brand safety and sustainable advertising go hand in hand.
December’s month in media
Together’s December 2025 round-up of media stories hints at what media planning needs to prepare for in 2026.