Paying for content: should media outlets let us read for free?
As media outlets hide articles behind paywalls or introduce subscriber models, industry figures join the debate about whether it’s right to charge readers for the news.
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Media
A collection of media stories and features published in NZ Marketing magazine. This section is sponsored by Together, NZ’s largest independent media agency.
Between Two Beers: the podcast backstory
How the Between Two Beers podcast went from a couple of old friends with a $200 microphone to one of Aotearoa’s favourite listens.
ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’
ThinkTV has launched ‘The TV Advertising Paradox’ – a campaign highlighting the incredible reach and ROI of television advertising.
Why readers love magazines
Rumours of print’s demise have been around for years, but readers still love magazines. As life grows faster, mags – simple, lo-fi, unscrollable – are having a moment.
Modern PRs: the Swiss Army knives of storytelling
The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.
In the mix
As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.
Theatre company flips the script
For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.
The rise of retail media
In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.
Making the most of it
Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.
Out of home: the last mass media
Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.