Marketing

The fashion trend cycle is often said to repeat approximately every two decades. A similar pattern can be observed in retail marketing.

B2B Marketer Rebecca Caroe sat down with with Copyright Licensing New Zealand’s CEO, Sam Irvine, to explore AI’s roles in marketing.

With tumultuous times ahead, understanding your board’s decision-making habits becomes all the more important.

The September/October issue of NZ Marketing is on sale now and packed with profiles on our Award winners, inspiring features and much more.

Laura Davies of DDB talks about navigating through the economic storm that the world and NZ is currently facing that is affecting the marketing industry.

The June/July issue of NZ Marketing is on sale now and packed with inspired reads and exclusive insights, including a feature on AI and its impact on the industry.

As the industry faces economic uncertainty, privacy regulations and more, industry predictions expect marketing in 2023 to be a time of embracing innovation.

With a jam-packed year of sports for New Zealand, NZ Marketing Magazine takes a look at the nature of sports sponsorships.

The world is driven by data, but how can marketers use their first-party-data to leverage the best for their company.