Ad sector responds to climate emergency with launch of sustainability initiative
An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.
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Marketing
A collection of stories and features about the marketing industry, published in NZ Marketing magazine. This section is sponsored by Thompson Spencer, a full-funnel, full-noise creative and media agency that drives real results in Aotearoa.
Inside the June/July 2023 issue of NZ Marketing
The June/July issue of NZ Marketing is on sale now and packed with inspired reads and exclusive insights, including a feature on AI and its impact on the industry.
The state of marketing in 2023
As the industry faces economic uncertainty, privacy regulations and more, industry predictions expect marketing in 2023 to be a time of embracing innovation.
Authenticity in sports sponsorship
With a jam-packed year of sports for New Zealand, NZ Marketing Magazine takes a look at the nature of sports sponsorships.
How to make the most of your first-party data
The world is driven by data, but how can marketers use their first-party-data to leverage the best for their company.
The Beauty of Sport
With a jam-packed year chocka full of sports in New Zealand, we take a look into the opportunities sports marketing and sponsorships hold.
Kiwi nappy brand Rascal + Friends takes on the world
Hannah Morris, Rascal + Friends’ Marketing Manager, shares the story behind the brands’ journey from D2C to flying off retailers’ shelves.
Auckland Rugby League tackles new marketing strategy
Auckland Rugby League is breathing new life into the game with a fresh marketing approach led by newly appointed CMO, Dave Hayward.
AA takes new direction, appoints first CMO
The AA has appointed Jenni Ryan as CMO, a newly created role as the legacy brand approaches its 120th anniversary.
Inside the March/April 2023 issue of NZ Marketing
The March issue of NZ Marketing magazine is on sale now and is packed with inspired reads and exclusive insights, including our Agency Perceptions Survey with TRA.