Marketing

With a jam-packed year chocka full of sports in New Zealand, we take a look into the opportunities sports marketing and sponsorships hold.

Hannah Morris, Rascal + Friends’ Marketing Manager, shares the story behind the brands’ journey from D2C to flying off retailers’ shelves.

Auckland Rugby League is breathing new life into the game with a fresh marketing approach led by newly appointed CMO, Dave Hayward.

The AA has appointed Jenni Ryan as CMO, a newly created role as the legacy brand approaches its 120th anniversary.

The March issue of NZ Marketing magazine is on sale now and is packed with inspired reads and exclusive insights, including our Agency Perceptions Survey with TRA.

Thanks to the dedication of a small District Council marketing team, Horowhenua fulfilling its potential.

This issue includes an expose on the local video on demand and streaming industry along with a look into destination marketing and more.

The upcoming festive season is set to have its challenges but Yury Glikin says there’s opportunity to create a powerful shopping moment.

As first-party data becomes increasingly valuable, we look at a different way of harnessing customer loyalty.