A collection of stories and features about the marketing industry, published in NZ Marketing magazine. This section is sponsored by Thompson Spencer, a full-funnel, full-noise creative and media agency that drives real results in Aotearoa.
A new Coca-Cola Zero Sugar recipe is about to hit the shelves replacing two other no sugar variations and simplifying the existing range. Will this change work in the company’s favour or does it risk losing a loyal customer base?
You’re probably using Google Analytics to measure the performance of your content and collect data for various things, right? If so, you have probably heard that Google is making the switch to Google Analytics 4 (GA4). But you, like many other website owners, might be asking, why the change? Also, what has changed? And most importantly – why should you change?
It’s time to start putting together your entries for the TVNZ-NZ Marketing Awards. With an expanded programme and brand new categories, what exactly are the judges looking for this year? Michael Friedberg, 2022 Convenor of Judges, tells you everything you need to know to shine.
This issue of NZ Marketing is dedicated to the changing face of Adland as we unpack the significant disruption the advertising industry has seen in the past year. What does it mean for the direction the industry is headed, and how is it impacting on the market and the needs of marketers.
This issue of NZ Marketing magazine is all about discovery, innovation and embracing the future of marketing. From celebrating the winning marketers and marketing initiatives at the 2021 TVNZ-NZ Marketing Awards, and how they’re pioneering new paths in their respective disciples, to unpacking the biggest trends expected to shape the industry in the coming year, this issue truly forward-focused.
At its simplest and most powerful, Kirsten Ogden of Woods Agency says brand strategy is the acknowledgement that you’re in a relationship with your customer. Here, she explains how marketers should be working with their agency partners to grow this relationship.
Content marketing is an increasingly important revenue generator for New Zealand magazine publishers, this according to an informal Magazine Publishers Association survey. It also has the potential to give marketers greater access to audiences with significantly less output.
Tourism New Zealand has taken out Brand of the Year at this year’s Asia Pacific Effies.
It might not feel like the ideal time to market your service-based business, but marketing expert Kathryn McGarvey says taking this time to make some small changes to your tactics will have clients queueing up to work with you. And they’ll be the best clients you’ve ever had.
This issue of NZ Marketing magazine is all about balancing data decoding with privacy parameters in a bid for greater personalisation in messaging.