‘Hears’ the thing about audio
After the cancellation of select news programmes, Kiwis are eyeing up new places where they can consume content, and that includes the audio space.
Marketing
Pitch Perfect Broadcast
For the first time, the 2024 finals for Super Rugby Aupiki was streamed on TikTok and we get the behind the scenes look of how it all went down.
Tiny blockbusters
Following the news of cancellations of major shows on the NZ television programming, Bernadette Basagre takes a look at the world of digital videos.
The next big thing
Editor Penny Murray takes a deep dive into the wave of data-driven marketing and finds how to tame it.
The New Era of Michael Hill honours heritage, looks to future
Chadstone, a Melbourne shopping mall described as The Fashion Capital, seems like the logical place to launch The New Era of Michael Hill.
Savvy spending, savvier marketing
New Zealand is in a cost-of-living crisis, so what can brands do when Kiwis are holding on to their wallets tightly.
Does Aotearoa have adequate venues for major events?
Graham Medcalf looks into New Zealand’s capacity to hold more large-scale events after Taylor Swift leaves out Aotearoa from her tour.
Rhythm, vines and brand activations
New Zealand’s most popular festival, Rhythm & Vines talks about the value of activations at summer events like their own.
Marketing trend report: A three-dimensional shift
From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.
Marketing trend report: Transcending borders with global reach
From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.