Advertising Archives - Page 3 of 5 - New Zealand Marketing Magazine

Behind the scenes: Cracking the effectiveness code

After receiving the 2023 Grand Effie Award, Special NZ gives NZ Marketing a behind the scenes look into their award-winning work.

Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country.

There are now more tools for measuring the results of your marketing spend than ever, but which numbers should you be focusing on?

Back for our fourth edition, the NZ Marketing Magazine is back with the Map of Adland, brought to you by Mediaworks.

Antony Young of The Media Lab talks how to get that perfect balance in government advertising with effective and lifesaving public campaigns.

The Tina from Turners ad remains to still be one of the most effective campaigns in the country, but what can we learn from this?

Passengers passing through Wellington Airport during June and July encountered what appeared to be a troll causing chaos.

NZ’s ad market has shrugged off a retraction in Government category ad spend to delive record ad spend in the past financial year.

Sandra Scott of Vistar Media shares her thoughts on the findings of the white paper ‘Mind the Gap’ and what we can learn from it.

An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.