New research could provide critical insights for marketers and creatives when producing Covid-19 advertising. Experts say advertising campaigns in general need to model positive internal motivation rather than external reasons like reward or punishment if they are to be effective.
With the world much changed in the past 12 months, brands have had to reevaluate their offerings and strategies as to the best approach for engaging customers. From media plans and e-commerce integration to creative brand building and agency relationships, Bruce Gourley shares his insights into the future of brand marketing in New Zealand.
New research into expert opinion on the impact of 2020 on the future of advertising has been released and the findings point to eight scenarios marketers think are likely by 2030.
In an often crowded market, how do brands stand out? What makes for on-point brand design? We sit down with the Founder of award-winning Onfire, Sam Allen, who offers some unique insight into making your brand visually appealing.
Covid-19 has had a significant impact on employment and work culture in New Zealand. From wide-ranging redundancies and pay cuts to the rise of WFH and a favour for freelance, recruiters share their impressions of the current job market and what needs to be done to get ahead post-Lockdown.