Agency perceptions 2023
Partnering up with TRA, NZ Marketing looks are the insights into the nature of working relationship between agencies and marketers.
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Advertising
A collection of stories and features about advertising and creativity, published in NZ Marketing magazine. This section is sponsored by Federation, one of Aotearoa’s leading independent advertising agencies.
Ads by the numbers
Statistics share what advertising spends and trends look like over the past five years since 2018 across each quarter.
The state of advertising in 2023
With the recent findings of the TRA Agency Perceptions Survey, we take a deep dive into the state of advertising in 2023 following turbulent times.
Anxious Gen-Z driving design trends
Adobe reveals that Gen Z are influencing the design trends of 2023 and we will be seeing the return of retro aesthetics, a focus on mental health and more.
Map of Adland 2023
Each year NZ Marketing maps out New Zealand’s Creative and Media Agencies. Here’s the 2023 edition of our Map of Adland.
Covid, who?
For most of 2020/21, Europe’s marketing and advertising industry was ruled by the pandemic. Now, it’s like it never happened.
NZ Herald’s ‘News Worth Knowing’
Shining a spotlight on the new brand work to watch and the marketers behind it.
Tell one story, and tell it well
Lessons from some of New Zealand’s best ads on why the art of telling one story well is still so key to connecting with audiences.
A symbol of the future: Creating One New Zealand
We speak to Nick Worthington about the rebrand to One NZ, and discover why it’s got the industry, and the nation, talking.
NZ Marketing and TRA launch Agency Perceptions Survey 2023
Are you a marketing decision maker? Take our ‘Agency Perceptions Survey: What Marketers Want’, in partnership with TRA.