Industry Insight Archives - New Zealand Marketing Magazine

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ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’

ThinkTV has launched ‘The TV Advertising Paradox’ – a campaign highlighting the incredible reach and ROI of television advertising.

How the Between Two Beers podcast went from a couple of old friends with a $200 microphone to one of Aotearoa’s favourite listens.

OpenAI version five is due out in the coming year, promising to be 100 times more powerful than the last iteration.

Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.

New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.

Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.

Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.

On March 3, Skinny launched its AI-powered brand ambassador and according to parent company Spark, it’s a world first.

Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.

There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?