Riding out the storm on the social media wave
As marketing budgets are slashed and companies look to maximise ROI with minimal spend, Melanie Spencer says brands need to be more social media savvy than ever before.
The Smart Mailbox
Simplifying the path to purchase for buyers and brands, ReachMedia is leading the way in smart letterbox flier distribution in New Zealand.
Navigating the Post-Lockdown Job Market
Covid-19 has had a significant impact on employment and work culture in New Zealand. From wide-ranging redundancies and pay cuts to the rise of WFH and a favour for freelance, recruiters share their impressions of the current job market and what needs to be done to get ahead post-Lockdown.
Marketing Morals in a Time of Crisis
Courtney Devereux explores the ethics of marketing in a Lockdown, and gets a gauge for how our moral compasses may have shifted when it comes to advertising in this new Covid-19 reality.
Marketing the Invisible
When it comes to building stronger brands in times of crisis, Simon Bird says there’s more to marketing than meets the eye.