Charm by name, charming by nature
One of New Zealand’s longest-standing independent agencies, Charm, reflects on challenges and positive change.
Behind the scenes: Cracking the effectiveness code
After receiving the 2023 Grand Effie Award, Special NZ gives NZ Marketing a behind the scenes look into their award-winning work.
Reinventing for a new world
Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country.
Measuring ROI in the digital era
There are now more tools for measuring the results of your marketing spend than ever, but which numbers should you be focusing on?
TikTok and the next creative renaissance
It is the hot app, but how can you fuse marketing and creativity to work for the popular platform, TikTok.
Proximity: The future is customer
Known for their award-winning Made For You Review for Spark, Proximity talks what it takes to create a win-win for client and customer.
Breaking the news
Working at Stuff, journalist Karanama Ruru has covered some of the biggest events in NZ history all at the age of 23.
Reaching for the Sky
Sarah Pepworth was revealed to be the newly-appointed Head of Brand Marketing at Sky and we catch up with her to discuss the company’s future vision.
That’s news to Jack Tame
Successful TV broadcaster Jack Tame sits down with NZ Marketing to talk about his 2023, from elections to early mornings.
Lassoo redefines success with new brand promise
After two decades, Lassoo Media and PR are introducing a new brand promise that is set to bring something new to the landscape.