Zahra Shahtahmasebi, Author at New Zealand Marketing Magazine

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Theatre company flips the script

For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.

For the first time, the 2024 finals for Super Rugby Aupiki was streamed on TikTok and we get the behind the scenes look of how it all went down.

Non-alcoholic brand, Curious AF sits down with NZ Marketing Magazine to talk how they were able to market itself into the US market.

Mitre 10 is celebrating its 50 years and Zahra Shahtahmasebi sits down with CMO, Jules Lloyd Jones to talk past, present and future.

Chadstone, a Melbourne shopping mall described as The Fashion Capital, seems like the logical place to launch The New Era of Michael Hill.

If there was a key message to come out of Future State 2024, it was that all of us of have a role in creating […]

Sustainability expert Rachel Brown is speaking today at the Future State session and shares her top tips for joining the circular revolution.