Playful is the new purpose-driven advertising
Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.
AuthorZahra Shahtahmasebi
AI in 2025 and beyond
OpenAI version five is due out later in 2025, promising to be 100 times more powerful than the last iteration.
Indie agency Together expands, but the mission remains the same
As an indie agency, Together has been able to shine through the competition. But how did the two friends, colleagues and co-founders do it?
Kiwi networked agencies have creativity without borders
There are a number of networked agencies in New Zealand. They have global connections, but what makes them still Kiwi at heart?
One step beyond
Media agency PHD have been awarded a number of times in 2024, so how did they become this beast?
Mass reach as well as personalisation – why programmatic out-of-home is the ‘sweet spot’
Programmatic digital out-of-home brings myriad benefits to physical advertising, says Sandra Scott. She explains why it’s on the rise.
Back to the future: the return of the advertising commission model
Harry Dalton, founder of Academy Agency, announced via Instagram on November 13 that his agency would be swapping from monthly package deals to a commission model.
How marketers can capture the magic of sport
2024 has been a big year for sports in New Zealand and across the world, so where do marketers fit in the conversation?
‘Don’t fear being wrong’
Sports commentator Scotty Stevenson sits down with Zahra Shahtahmasebi to talk about what his day looks like and advice for young dreamers.
Modern PRs: the Swiss Army knives of storytelling
The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.