Lotto NZ CMO reflects on meaningful marketing and making the prestigious Asia-Pacific Power List
Annemarie Browne, Lotto NZ’s Chief Marketing Officer, reflects on joining the region’s top marketers on the Asia-Pacific Power List 2022.
AuthorZahra Shahtahmasebi
Tapping into mobile commerce for retail marketers
From the development of new and advanced technologies to the takeover of social media, retail is one of the industries expected to always be at the top of its game and holding the attention of consumers. So, when it comes to trends shaping CX around mobile commerce, Sally Feinson, Marketing, Brand and Communications Director at Trade Me is well placed to share insights into marketing strategy that works.
Inside the June/July 2022 Issue of NZ Marketing
This issue of NZ Marketing puts focus on the retail industry, and more specifically omnichannel approaches to retail marketing. From the latest trends in shopper marketing, the newest technologies, strategic insight from big brand retailers and more, this issue will inspire new ideas and ways of reaching your customers wherever you may find them.
New talent ready to ‘reactivate’ Public Trust
New Marketing and Digital GM at the Public Trust, Lyndsey Francis, is looking forward to building the future of a brand that has played an important role in Kiwis lives for nearly 150 years.
The new ‘superpower’ of corporate reputation
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Sonic branding: Cutting through the noise
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Coke Zero Sugar causes a fizz
A new Coca-Cola Zero Sugar recipe is about to hit the shelves replacing two other no sugar variations and simplifying the existing range. Will this change work in the company’s favour or does it risk losing a loyal customer base?
Recognising excellence: Crafting a stand-out Awards entry
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Putting Marketing Excellence Centre Stage
Bigger, better, bolder 2022 TVNZ-NZ Marketing Awards programme announced. Get all the details here.
Inside the March/April 2022 Issue of NZ Marketing
This issue of NZ Marketing is dedicated to the changing face of Adland as we unpack the significant disruption the advertising industry has seen in the past year. What does it mean for the direction the industry is headed, and how is it impacting on the market and the needs of marketers.