Taking the leap into marketing: A conversation with a young marketer
Be innovative, be a trailblazer and stand out from the crowd. Young marketer Kelly Walsh speaks about her leap into marketing.
AuthorZahra Shahtahmasebi
Reshaping retail marketing
With technology racing ahead and the pandemic changing consumer behaviour, we hear from industry experts about what’s trending in MarTech.
A brand new world: Navigating a changing media landscape
The marketing landscape is on the precipice of change as technology and the way audiences consume media evolves at an astounding rate.
Connected shopping: Creating seamless customer experiences online and offline
David Nothling-Demmer chats with industry players about what CX excellence looks like and how to delight customers at every touchpoint.
Skin in the game: Rewarding customer loyalty with fractional shares
As first-party data becomes increasingly valuable, we look at a different way of harnessing customer loyalty.
Searching for privacy
Privacy on the internet is of ongoing concern. David Nothling-Demmer speaks to Google’s Jessica Martin, about a privacy conscious eco-system.
Inside the September/October 2022 Issue of NZ Marketing
This issue puts a spotlight on MarTech and how these technologies can be utilised to give insight into what customers really want.
Changing with the times: What rising costs mean for marketing strategies
As the cost-of-living rises, research has shown that Kiwi shoppers are increasingly driven by necessity. NZ Marketing speaks to retail marketers about how they are acknowledging changing customer priorities and adapting their strategies to accommodate this.