A brand new world: Navigating a changing media landscape
The marketing landscape is on the precipice of change as technology and the way audiences consume media evolves at an astounding rate.
AuthorZahra Shahtahmasebi
Connected shopping: Creating seamless customer experiences online and offline
David Nothling-Demmer chats with industry players about what CX excellence looks like and how to delight customers at every touchpoint.
Skin in the game: Rewarding customer loyalty with fractional shares
As first-party data becomes increasingly valuable, we look at a different way of harnessing customer loyalty.
Searching for privacy
Privacy on the internet is of ongoing concern. David Nothling-Demmer speaks to Google’s Jessica Martin, about a privacy conscious eco-system.
Inside the September/October 2022 Issue of NZ Marketing
This issue puts a spotlight on MarTech and how these technologies can be utilised to give insight into what customers really want.
Changing with the times: What rising costs mean for marketing strategies
As the cost-of-living rises, research has shown that Kiwi shoppers are increasingly driven by necessity. NZ Marketing speaks to retail marketers about how they are acknowledging changing customer priorities and adapting their strategies to accommodate this.
Lotto NZ CMO reflects on meaningful marketing and making the prestigious Asia-Pacific Power List
Annemarie Browne, Lotto NZ’s Chief Marketing Officer, reflects on joining the region’s top marketers on the Asia-Pacific Power List 2022.
Tapping into mobile commerce for retail marketers
From the development of new and advanced technologies to the takeover of social media, retail is one of the industries expected to always be at the top of its game and holding the attention of consumers. So, when it comes to trends shaping CX around mobile commerce, Sally Feinson, Marketing, Brand and Communications Director at Trade Me is well placed to share insights into marketing strategy that works.