Penguins turn Trump’s tariffs into triumph in just 24 hours
Creative studio Kindred didn’t hesitate when the tariff-hit penguins of Heard Island came knocking with an idea. When you think of Donald Trump, penguins aren’t […]
AuthorZahra Shahtahmasebi
What’s the ideal frequency for out of home?
What happens to the brain when you see a billboard – and does it still light up on repeat viewings? JCDecaux decided to find out.
What they’re teaching Gen Zs at uni these days
How marketing courses are taught has changed significantly. Two AUT lecturers talk us through what Gen Zs are learning in 2025.
Gen Z spills the tea on agency life
They’re young, fun and making agencies hum. Now Gen Z is joining the ranks, what can the industry learn from the new generation of suits?
Cancer charity chooses the light side of breast health
Breast Cancer Foundation NZ chose a playful take on a serious topic with its Normal for Me campaign. Here’s why.
Meet Liz Wright: the new digital face of Skinny
On March 3, Skinny launched its AI-powered brand ambassador and according to parent company Spark, it’s a world first.
Make your audience feel seen
In November 2024, Zahra Shahtahmasebi went to Thailand to attend media and journalism conference, Beta.
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.
Game on! How gamers are welcoming brands into their virtual worlds
Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?
Behind the scenes of Spark’s Pink Guard Takeover
For Aucklanders in the central city, the last thing they expected to see on a weekday morning was a squad of Pink Guards.