Bernadette Basagre, Author at New Zealand Marketing Magazine

A symbol of the future: Creating One New Zealand

We speak to Nick Worthington about the rebrand to One NZ, and discover why it’s got the industry, and the nation, talking.

We find out whether attitudes around travel have changed following the pandemic, and how marketers are adapting to this new era.

TVNZ’s TVNZ+ rebrand has cemented the platform as a fully-fledged streaming destination.

NZ Marketing sits down with the new Head of Marketing and CX at New World to discuss future prospects for the brand.

NZ Marketing explores the trends set to play important roles in the marcomms space over the next twelve months.

Sarah Kearney is using her experience to set The Warehouse Group up for future success with its digital transformation journey.

A look into trends shaping the MarTech space, what’s working, how new technologies are solving challenges and what the future holds.

Sophie Morris is a singer, actor, presenter and marketer. Here she explains what happens when her worlds collide.

Spark NZ has advanced its data driven marketing with an AI platform integrated into the company’s MarTech stack. Matt Bain explains how.

Simon Laird, of Google NZ shares his observations on the current state of the industry and tips on how best to prepare for the future.