Meet the founder: Insight Creative
Mike Tisdall from Insight Creative tells us why he started the agency, his favourite thing, what he’s learned and his best advice.

A collection of news stories and features published in NZ Marketing magazine issue 86, March-May 2026.

A collection of news stories, profiles, case studies and features published in NZ Marketing magazine issue 87, June-August 2026.
Mike Tisdall from Insight Creative tells us why he started the agency, his favourite thing, what he’s learned and his best advice.
Rufus Chuter and Kris Hadley share the story behind why they started the agency, their favourite thing, key learnings and best advice.
Pitchblack Partners tell us the story behind why they started their agency, their favourite thing, what they’ve learned and their best advice.
Sharon Henderson from Federation tells us why she started the agency, her favourite thing, what she’s learned and her best advice.
Phantom Billstickers co-general manager Tom Horton knows what makes an awesome poster – and why following the design rules doesn’t always produce one.
Allied Media titles are trusted by South Island readers with time and money to spend, says national sales manager Nic Dahl.
For decades, marketers have learned how to interrupt, persuade, target, optimise and convert attention. But AI is causing a seismic shift.
The YouTube NZ Marketing Awards night is just one, elegant evening, but it takes a year, and a village, to put it together.
The team at Krunch say its new framework, the M4 Growth Engine, offers a proven roadmap for Kiwi businesses to outpace their categories.
Ben van Rooy from Human Digital tells us why he started the agency, his favourite thing, what he’s learned and his best advice.