issue 81 Archives - New Zealand Marketing Magazine

A collection of news stories and features that were published in NZ Marketing magazine issue 81, December-January 2024/2025.

Clever marketing takes Kiwi brands global

From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.

Under UFO Rodeo is Augusto, Ballyhoo, Dark Doris and Cornerstone – all businesses under Leon Kirkbeck’s newly transformed media company.

Student radion station 95bFM is used to a rough media scene – it has tips for traditional media on how to stay resilient.

Wonder how to improve loyalty and sales via social media? Gone are the days of funnels and hello to figure 8’s.

For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.

In November 2024, Zahra Shahtahmasebi went to Thailand to attend media and journalism conference, Beta.

She was once a detective, but now she’s a journalist unravelling some of the mysterious crimes that happen in windy Wellington for The Post.

Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?

Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.

Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.