PH Digital’s Market Report is an essential source of clarity, context and actionable insight. It’s built for business owners and marketing managers navigating a fast-changing digital landscape.
Released monthly, the report distils anonymised performance data from PH’s client portfolio across Shopify, Google, Meta, email and SEO into an easy-to-read snapshot of what’s really happening in the market, and what to do about it.
Designed for busy people, each section pairs hard metrics with clear takeaways. Skim it like a newsletter or deep-dive like a strategist. And because PH works with premium e-commerce and service brands across New Zealand, Australia and beyond, the insights are hyper-relevant to local businesses, while also looking beyond the algorithm to consider broader consumer, cultural and economic trends.
Grounded in real data, the report doesn’t just show what’s working – it explains why, and how you can apply it. Whether you’re chasing conversions, trying to cut wasted spend, or planning your next brand push, it connects short-term performance with long-term brand strategy.
Highlights from the May 2025 report
PH Digital’s Market Report for May shows early signs of an economic lift, with consumer spending starting to rebound. As interest rate drops reach bank accounts, economists are forecasting an additional $45 million in NZ consumer spending by Christmas. PH’s clients are already seeing the shift.
- Revenue rose 6.5% month-on-month, with average order value (AOV) up 7.6%. It’s a sign that shoppers aren’t just buying, they’re buying better.
- Customer count jumped 27.6% in May, but order volumes only lifted slightly. The takeaway? Top-of-funnel traffic is back, and brands need to convert it.
- Discounting dropped and return rates rose, putting the spotlight on product detail, fit, and post-purchase experience.
- In paid media, Google Ads delivered 15% more revenue from 20% more spend YoY. Performance Max campaigns led the way in efficiency.
- Meta saw a 48% increase in ad costs, but still delivered 31% more revenue – highlighting the importance of sharp creative and full-funnel strategy.
The report doesn’t stop at performance data. It includes platform updates (Google’s AI Mode; TikTok ad tools; Instagram Reels placements), hands-on SEO checklists, and a digestible, pop culture-infused Lab Report that connects digital trends with marketing relevance – from Rhode’s billion-dollar sale to the TikTok-powered Australian election.
Tl;dr
If you want a smarter, more strategic view of what’s moving the needle right now in digital marketing, download PH Digital’s Market Report for May 2025.
