Partner Article

KARGO has acquired attention-based mobile advertising business Parsec, helping clients buy digital media based on how long it’s on screen.

Data services company SpeakData has caught the next big MarTech wave, positioning itself as a leader in Customer Data Platforms (CDPs).

Graham Medcalf and Sally Duggan compare and contrast views on the future of content marketing from marketing and publishing perspectives.

TRACK Aotearoa Managing Director Andy Bell unpacks frequent personalisation mistakes and what we can learn from them.

Over 25 years, Harvey Cameron has become an institution with a history of helping clients make the most of their opportunities. 

Exploring the changing retail environment, dentsu Aotearoa’s Managing Director of Media, Richard Hale outlines the most significant changes to look out for.

Marketing Association is introducing a new programme designed to support emerging marketing leaders to hone their skills before making their big step into a head role in the marketing.

Kantar, a global full-service, data-driven insights and consulting company has integrated with Colmar Brunton – New Zealand’s most awarded market research firm. This significant investment combining the agencies’ global resources with local insights and experts, offers Kiwi businesses more reach and faster service when exploring their brand, advertising, customer experience and development strategies.

By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna’s Regional Director Stephen Walker explains how his company is helping brands explore tomorrow, now.

With the right mix of data smarts and future-focused media minds, MediaCom is helping brands better connect with consumers. Managing Director Zac Stephenson and Head of Strategy & Solutions Rikki Townsley explain why a ‘bigger picture’ approach to media planning is helping realise short- and long-term success for their clients.