Opinion

Kiwi marketer Hamish Thomson, former Global Brand Head of Mars, explains why rewards are key to attracting talent.

Facebook has released a new experimental measurement approach, Robyn 3.0 – a new take on marketing/ media mix modelling. Here, Qassem Naim takes us through a few of its elements that are designed to help improve your current marketing analytics across all media investments.

The best business advice that Luke Meurant says he ever received was “know your business”. Here, he explains how he’s translated this advice into a better understanding for his market.

Mastercard’s inaugural Priceless Experiences Research highlights three key areas in how consumers have changed their behaviour: At My Best, Expanding Horizons and Breaking Away. Here the brand’s Kirsty Redfearn unpacks the research and explains how Mastercard is continually adapting to engage with consumers.

These days, the native campaigns that truly encourage individuals to engage and connect with your brand are the ones that lean on creativity. Here, Andy Hammond New Zealand Country Manager for Outbrain takes us through his tips and tricks to get your campaign to cut through to your key audiences.

Just when email-savvy marketers thought they were safe, and were laughing at their cookie/ device-based counterparts, Qassem Naim says new tracking restrictions stand to impact email marketing, lead generation, and customer journey management.

Alicia McKay says that you don’t need an MBA to excel in strategic leadership. Rather, these are the critical skills you need to be an effective leader.

In the search for new ways to unlock brand differentiation through personalised customer experiences, Tim Warren CEO & Co-founder of Ambit, says AI holds the keys.

Looking to the past with an eye on the future, Simon Bird offers up a different perspective on the demise of third-party cookies.

Mel Moss describes how social media can be used to create an extraordinary value exchange between brands, customers and sponsorships.