Tūhura Otago Museum marketing team wins at Business South Awards 2025
Tūhura Otago Museum’s marketing team has won Marketing Team of the Year for putting Ōtepoti Dunedin on the global map.
Marketing
Google launches AI marketing tool Pomelli
Google Labs and DeepMind have launched Pomelli, an AI marketing tool that creates on-brand content in three steps.
Life of a Taylor Swift fangirl
The day Taylor Swift fans have been waiting for is here: Life of a Showgirl, is out at last. We attend her masterclass in audience connection.
‘Successful brands feel human’ – branding expert Henry Ong
A brand strategy powerhouse at Universal Pictures, Henry Ong talks to NZ Marketing about how powerful storytelling connects people to brands.
NZ marketers are losing confidence, but that might be a good thing
Joseph McCarthy from Pipeline360 shares lessons that NZ marketers could learn from their high-performing global peers.
Three famous logo redesign fails… and a great local success
Logo redesign can be controversial, but it’s rare for brands to reverse course. Here are three prominent rebrands that went horribly wrong, and a Kiwi hit.
Meet Liz Wright: the new digital face of Skinny
On March 3, Skinny launched its AI-powered brand ambassador and according to parent company Spark, it’s a world first.
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.
Reaching Gen Z at Rhythm and Vines: a match made in heaven
There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?
Behind the scenes of Spark’s Pink Guard Takeover
For Aucklanders in the central city, the last thing they expected to see on a weekday morning was a squad of Pink Guards.