AI v the human touch: You don’t win hearts by posting more
AI can help brands churn out more content, faster. But quantity isn’t connection, says Think Folk’s Courtney Henderson.
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A collection of stories and features about the marketing industry, published in NZ Marketing magazine. This section is sponsored by Thompson Spencer, a full-funnel, full-noise creative and media agency that drives real results in Aotearoa.
AI v the human touch: Chase the dream client
Making powerful work isn’t about household brands and hot categories, says Likeminds’ Noel Blackwell. It’s about genuine human connections.
AI v the human touch: the art of connection
As modern tech delivers polished efficiency, genuine human input has never been more crucial to producing good work, says Arie Hoeflak.
Tūhura Otago Museum marketing team wins at Business South Awards 2025
Tūhura Otago Museum’s marketing team has won Marketing Team of the Year for putting Ōtepoti Dunedin on the global map.
Google launches AI marketing tool Pomelli
Google Labs and DeepMind have launched Pomelli, an AI marketing tool that creates on-brand content in three steps.
Life of a Taylor Swift fangirl
The day Taylor Swift fans have been waiting for is here: Life of a Showgirl, is out at last. We attend her masterclass in audience connection.
‘Successful brands feel human’ – branding expert Henry Ong
A brand strategy powerhouse at Universal Pictures, Henry Ong talks to NZ Marketing about how powerful storytelling connects people to brands.
Mates have a sweet as idea
A chat over drinks with some mates led entrepreneur Joe Harawira to create Wai Mānuka, a product now breaking into international markets.
Inside the EMA’s strategic rebrand with Lisa Dean
Lisa Dean from the EMA on rebranding the 138-year-old network to reflect its valued and trusted position among members.
NZ marketers are losing confidence, but that might be a good thing
Joseph McCarthy from Pipeline360 shares lessons that NZ marketers could learn from their high-performing global peers.