Marketing: What’s compelling and what’s colouring-in?
Marketing should be the engine room of any business, but it doesn’t always get the respect it deserves.
AuthorPenny Murray
We asked agency founders: tell us your story
Are you a founder? Tell us your story. NZ Marketing put the call out to agency founders across Aotearoa for a special collector’s issue.
How Subtle by Lumo was set in motion
As Subtle by Lumo opens a world of new possibilities to digital outdoor, Lumo CEO Phil Clemas talks to NZ Marketing about getting ‘gentle motion’ on screen.
AI in 2026: slop, suspicions and sometimes useful
We’ve fooled around with AI – is 2026 the year we find out? NZ Marketing magazine editor Penny Murray gives a sitrep.
Watch how we made NZ Marketing’s issue 85 cover
NZ Marketing’s issue 85 cover features fingerprints from the actual people who make the magazine. Here’s a video of how we did it.
The man making Auckland Council comms cut through on social
Council comms are dull… aren’t they? Auckland mayor Wayne Brown’s policy and communications advisor Connor Ayliffe proves otherwise.
Trust, members and a little guy called Ray: under the hood with the AA
How do you take a 120-year-old brand into the future? For AA’s CMO Jenni Ryan, it’s all about putting members first.
Special Lifetime Achievement Award winner: Keith Norris
After five decades of service to Aotearoa’s marketing industry, Keith Norris has been recognised with a special Lifetime Achievement Award.
Where are all the women exec creative directors?
How do we get more women exec creative directors? Three who’ve done it share their ideas. The good news is: we can all help.
UFO Rodeo, the origin story
Under UFO Rodeo is Augusto, Ballyhoo, Dark Doris and Cornerstone – all businesses under Leon Kirkbeck’s newly transformed media company.