Penny Murray, Author at New Zealand Marketing Magazine

Lessons from the Jaguar rebrand

Everyone had an opinion about the new Jaguar logo. Kiwi design experts have their say on what local brands can learn from it.

Under UFO Rodeo is Augusto, Ballyhoo, Dark Doris and Cornerstone – all businesses under Leon Kirkbeck’s newly transformed media company.

For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.

She was once a detective, but now she’s a journalist unravelling some of the mysterious crimes that happen in windy Wellington for The Post.

CEO of One New Zealand, Jason Paris, has been inducted into the YouTube NZ Marketing Awards 2024 Hall of Fame.

Editor Penny Murray takes a deep dive into the wave of data-driven marketing and finds how to tame it.