Penny Murray, Author at New Zealand Marketing Magazine

Anthem wants clients to find their most powerful voice

Anthem’s founders wanted to break free from traditional corporate comms to tell clients’ stories in new ways. This is their story.

How do we get more women exec creative directors? Three who’ve done it share their ideas. The good news is: we can all help.

Under UFO Rodeo is Augusto, Ballyhoo, Dark Doris and Cornerstone – all businesses under Leon Kirkbeck’s newly transformed media company.

For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.

She was once a detective, but now she’s a journalist unravelling some of the mysterious crimes that happen in windy Wellington for The Post.

CEO of One New Zealand, Jason Paris, has been inducted into the YouTube NZ Marketing Awards 2024 Hall of Fame.

Editor Penny Murray takes a deep dive into the wave of data-driven marketing and finds how to tame it.