Pre-packed produce helps boost veggie consumption
While New Zealand horticulture exports are on the rise, the domestic market is tough. Packaging could help improve grower returns.
Creativity that works, brought to you by 
AuthorNiko Kloeten
Brands go bold with packaging
As the way we shop changes, the role of packaging is evolving as designs need to stand out both in-store and on social media.
Mitre 10 gets ‘flash’ with digital wayfinding tool
Mitre 10 has made finding the right item much easier with its new feature: ‘Tap to Flash’, a first for New Zealand retail.
Beer ads should be fun, says DB Breweries marketing director
Fraser Shrimpton, the marketing director at DB Breweries, is on a mission: to make beer ads exciting again.
Why local media is crucial for marketers
It’s been a brutal few years for NZ media, but Kiwi brands and agencies are teaming up to support an industry crucial to their success.
Brands search for answers on AEO tactics
AI is rapidly changing the face of search. Tracksuit’s Connor Archbold helps us unpack AEO tactics is and what they mean for brands in 2026.
Why does advertising ignore the over-55s?
Are advertisers missing the mark with over-55s? How to connect with NZ’s wealthiest cohort, and what to do about the industry’s ‘ageism’.
Three famous logo redesign fails… and a great local success
Logo redesign can be controversial, but it’s rare for brands to reverse course. Here are three prominent rebrands that went horribly wrong, and a Kiwi hit.
Understanding customers is Macca’s secret sauce
McDonald’s has given us many iconic moments. NZ marketing director Luke Rive gives us a taste of what’s on the menu for 2025.
How marketers can thrive in 2025
‘Survive to 2025’ is so last year. With economic green shoots emerging, NZ Marketing magazine looks at how marketers can thrive in 2025.