What’s trending in the creator economy?
There are 4.9 billion social media users globally, so what do brands need to know about this giant of a channel?
AuthorBernadette Basagre
Motherhood, meals, and masterpieces
Alex Kenny, Creative Director at Mediawork’s very own in-house creative studio, Passionfruit talks motherhood, creativity, and her favourite Christmas meal.
Up the Wahs
2023 was undeniably the year of the Warriors and their marketing team saw this as an opportunity to shift how they approached a regular season.
Shaking up the industry
As a Junior Art Director at DDB Aotearoa, Ben Henare Kidd is bringing his culture and diversity into his work that is shaking up the industry.
Breaking the news
Working at Stuff, journalist Karanama Ruru has covered some of the biggest events in NZ history all at the age of 23.
The TikTok prodigy
Jony Lee of brand marketing agency, The Attention Seeker has cracked the code of TikTok and shares a snippet of her recipe to success.
How to kick it with the cool kids
As the years go by, marketers are faced with the challenge of engaging with Gen Z, so we talked to the experts to help us crack the code.
The subtle art of being creative
Director Nathan Price of ‘The Subtle Art of Not Giving a F*ck’ talks about staying innovative, why NZ is the best and his favourite movie.
Special PR: From start-up to sensation
What started as just a start-up, Special PR has since grown to become a global sensation, wanted for their creative brains.
Whittaker’s new CMO blends tradition with innovation
The iconic chocolate brand Whittaker’s, have hired a new Chief Marketing Officer and we get to sit down with her on the dream role.