AI in 2025 and beyond
OpenAI version five is due out in the coming year, promising to be 100 times more powerful than the last iteration.
Trends
Name that tune: advertising jingles are back in fashion
Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.
Market your way to recovery
New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.
Clicking together: the new age of social media
Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.
Playful is the new purpose-driven advertising
Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.
The Big Tech Shifts Marketers Need to Know About
It’s a tough landscape out there for marketers at the moment, but there’s still a lot to get excited about… From VR and 5G to greater personalisation, Jonathan Cotton takes a look at the trends.